Privacy Policy

Last updated: June 9, 2025


This Privacy Policy describes how TruHoops (“we”, “us”, or “our”) collects, uses, and discloses your personal information when you use our services or make a purchase from shop.tru-hoops.com (our Shopify-powered store), or visit www.tru-hoops.com (our main website). This policy applies whether you’re a customer, site visitor, or someone we interact with as part of our services.

Please read this Privacy Policy carefully.


Changes to This Privacy Policy


We may update this Privacy Policy from time to time to reflect changes in our practices, operations, or legal obligations. The most recent version will always be available on our website, and we will update the “Last updated” date above accordingly.


How We Collect and Use Your Personal Information


We collect personal information from a variety of sources to provide and improve our services. This includes:


  • Directly from you – when you place an order, sign up for emails, or contact us.

  • Automatically – through cookies, analytics tools, and your interaction with our site.

  • From third parties – such as our service providers, Shopify, and payment processors.


We use this information to:


  • Fulfil and manage orders

  • Communicate with you

  • Improve and optimise our services

  • Detect fraud or illegal activity

  • Comply with legal obligations

  • Offer customer support

  • Send occasional marketing (only with your consent where required)


What Personal Information We Collect


Depending on how you interact with us, we may collect the following:


  • Contact details (name, address, email, phone)

  • Order and payment information

  • Account login details (if applicable)

  • Customer support messages

  • Device and browser information

  • IP address and usage data

  • Marketing preferences


Cookies


Our websites use cookies and similar technologies. These help us remember your preferences, improve site functionality, and analyse performance. For information on how Shopify uses cookies, visit: https://www.shopify.com/legal/cookies


You can manage cookie preferences in your browser settings. Blocking cookies may affect functionality.


Information We Obtain from Third Parties


We only share your personal data with third parties where necessary to provide our services or as legally required. This may include:

  • Shopify (our ecommerce platform)

  • Payment providers

  • Couriers and fulfilment partners

  • IT, analytics, and customer service tools

  • Marketing partners (with consent)

  • Legal or regulatory authorities if required


We never sell your personal information.


Your Rights (UK & EEA)


If you are located in the United Kingdom or European Economic Area (EEA), you have the following rights under UK and EU data protection laws:


  • Access – request the personal data we hold about you

  • Rectification – correct inaccurate or incomplete data

  • Erasure – request deletion of your data in certain circumstances

  • Restrict or object – limit or oppose how we process your data

  • Data portability – receive your data in a structured format

  • Withdraw consent – if we rely on your consent, you can withdraw it

  • Lodge a complaint – with the UK Information Commissioner’s Office (ICO)


To exercise your rights, contact us at the details below.


International Data Transfers


As we use services like Shopify, your data may be transferred outside of the UK/EEA. When this happens, we ensure safeguards are in place (e.g. Standard Contractual Clauses) to protect your information in line with UK and EU regulations.


Data Retention


We retain your personal data only for as long as needed to fulfil our services, comply with legal obligations, resolve disputes, or enforce our agreements.


Children’s Privacy


Our services are not directed at children under 16, and we do not knowingly collect their personal information. If you believe we have collected data from a child, please contact us to request deletion.


Contact


If you have questions about this Privacy Policy or your personal information, please contact us:

 

TruHoops LTD

5 Riversdale Road

West Cross, Swansea

Wales, SA3 5PU

United Kingdom

📧 Email: contact@tru-hoops.com

 

You may also contact the Information Commissioner’s Office (ICO) if you are not satisfied with our response: www.ico.org.uk